Manufacturers of High Quality Military Watches Since 1974

MWC Private Label Watches for Retailers and Bulk Contracts (Minimum Order 200 pieces)

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Product Details

Private Label Watches

Private label watches are timepieces manufactured by a third-party supplier, such as MWC, and then branded and sold under another company’s name. These watches allow businesses, brands, and retailers to offer their own watch line without the significant costs of design, engineering, and manufacturing.


How Private Label Watches Work

1. Finding a Manufacturer

MWC is a specialist watch manufacturer that produces private label watches for a range of clients. We offer:

  • A selection of existing designs that can be customized.
  • Fully custom watch production, available for orders of 200 pieces or more.

2. Customization Options

We offer a wide range of customization options to ensure your watches align with your brand identity:

  • Branding – Your company’s logo and name can be added to the dial, case back, crown, strap, and packaging.
  • Dial & Hands – Custom layouts, colors, and markers.
  • Materials – Choose from stainless steel, titanium, PVD coatings, and more.
  • Movement – Select from quartz or mechanical movements, sourced from Seiko, Miyota, ETA, and Sellita.
  • Straps & Bracelets – Available in leather, NATO, rubber, or stainless steel.

3. Production & Assembly

  • The manufacturer assembles the watches and ensures strict quality control.
  • Minimum order quantities (MOQ) typically range from 200 to 500 units, depending on design complexity.

4. Branding & Distribution

  • Once production is complete, the finished watches are branded and shipped to you for resale.
  • You can sell them via e-commerce, retail stores, or promotional events.
  • Optional Distribution Services: We can handle packaging and global shipping via our existing distribution centers, reducing logistical challenges. You can take over distribution at any time.

Benefits of Private Label Watches

Cost-Effective – No need to invest in manufacturing infrastructure.
Brand Differentiation – Create a unique identity without extensive R&D.
Speed to Market – Faster production, especially if modifying an existing model.
Flexibility – Test new designs before committing to large-scale production.


Who Uses Private Label Watches?

Fashion & Outdoor Brands – Retailers, military supply stores, and clothing brands looking to expand their product line.
Military Contractors & Security Organizations – Specialized timepieces for professional use.
Corporate & Promotional Use – Custom-branded watches for marketing campaigns or corporate gifts.
Microbrands & Startups – Small watch brands using private label manufacturing for greater flexibility and scalability.


Interested in Private Label Watches?

If you're considering private label watches for your business, contact us today to discuss your requirements or complete the form here and email it to dealer.sales@mwc-distribution.com 

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